Zita Cobb is Founder and CEO of Shorefast Foundation, and Innkeeper of the Fogo Island Inn. Growing up on Fogo Island, Zita developed a deep belief in the inherent value of place and a profound respect for the human ways of knowing that emerge from respectful relationships with nature, culture, and community. After completing high school on Fogo Island, Zita decided to study business in order to understand the global economic systems that had disadvantaged Fogo Island and numerous other small communities – bringing many to the brink of extinction. After completing university in Ottawa, she took on increasingly senior financial roles in the high-tech industry. She is most recognized for her work with JDS Fitel, subsequently JDS Uniphase, where she contributed to building the company into one of the most successful high-tech innovators in history. Zita returned home to Fogo Island in the early 2000’s and, along with her brothers Anthony and Alan, began to build Shorefast’s holistic set of community economic development initiatives which include social businesses such as the Fogo Island Inn and Fogo Island Shop, and charitable programs such as Fogo Island Arts and Geology at the Edge. Zita now dedicates her full time and energies to Shorefast and Fogo Island. In 2016, she was awarded the Order of Canada in acknowledgement of the work of Shorefast Foundation in collaboration with the community of Fogo Island to help secure a more resilient future for this singular rural place.